"THE JUNCTURE'S DAY OFF"
Playing off of ‘Ferris Bueller’s Day Off’ we wanted to depict what the ideal day off of work would look like for The Juncture. Rather than a product focused approach, The Juncture wanted to create a lifestyle based video that included the founders of the shop and along with a few friends. Playing into the vintage aesthetic we knew we had to shoot this on Super 8 film. Starting the video in digital and having a smooth transition to show the Super 8 film plays as if the talent is filming the day themselves.